We’re sure by now you’ve heard of hygge. Talk of hygge bedrooms, living rooms, hygge lighting and home decor has been hard to miss over the last few years and its popularity shows no sign of waning. So, what exactly is hygge, and why do we love it so much?
From iconic television personalities, radio presenters to British authors, we’ve curated a few of our favourite styles as seen on several famous faces looking ultra-stylish and effortlessly chic in their favourite Pure Collection pieces.
We caught up with some of our favourite fashion bloggers who share what they love about Christmas in addition to their favourite Pure Collection partywear pieces.
How to Care for your Cashmere
Fabric as special as cashmere deserves some TLC - but it isn’t as tricky as you might think. Our expert team at Pure Collection have put together a comprehensive guide on how to wash and care for your cashmere pieces so you can enjoy them year after year.
We catch up with our Head of Design Martin Parker and successful model and entrepreneur Tom Warren from our menswear shoot to discuss what they love about our new collection and discuss their personal style, inspiration and interests.
Embrace our classic collection of timeless colours and classic silhouettes – taking inspiration from rich hues of the deepest blues, purples and tones of pink, as our new-season collection encapsulates the sartorial power of purple dressing.
Celebrating fashion’s greatest love affair with black and white, inspired by the great designers of past and present, Coco Chanel, Mary Quant, Yves Saint Laurent and Tom Ford.
Invest in sparkle and embrace rich tones and crisp fabrications with a sprinkling of decadent embellishments, metallic knits and opulent textures.
Embrace the turn of the season as our new pieces help you stylishly navigate any dress code, inspired by street style photography mixing elements of chic and off-duty dressing, these cover-ups make an indulgent and versatile choice that will last from one season to the next.
Introducing our iconic collection, encapsulating the beauty and versatility rooted in sixteen years of iconic styles we’ve spent years perfecting.
Discover our essential edit of buy new, wear now styles and welcome a fresh palette of shades and striking silhouettes your wardrobe’s been waiting for.
Give your wardrobe a wild refresh as animal prints have been prowling the runway in preparation to take centre stage in your new-season wardrobe. Take your cues from fashion’s new neutral in a selection of prints that are striking, sophisticated and easy to style.
Fashion and lifestyle blogger WelliesandChampagne styles our must-have dress of the season... As the season for transitional dressing approaches, welcome the return of retro with our must-have dress of the season - our georgette v neck midi dress, adding a daring yet dignified pop of colour to your everyday neutrals.
The ‘70s birthed an exciting mix of style influences that evolved over a decade of dressing, inspiring contemporary pieces throughout fashion history. Welcome the return of retro with our ready-to-wear collection of time-tested trends with geo prints, statement spots, and burgundy palettes you’ll want to style on repeat throughout the seasons.