It takes the hair of at least eight Mongolian goats
to make every piece of pure cashmere
To show our deep commitment to sustainability, all our cashmere items are certified by the Sustainable Fibre Alliance. A non-profit organisation that encourages responsible and ethical production of cashmere products. The SFA works with and monitors the extended cashmere supply chain, from herders to retailers. Their goal is to promote practises that minimise environmental impact, safeguard herder livelihoods and meet high animal welfare standards. You can wear Pure Collections luxurious cashmere with confidence that you’re helping to promote its ethical and sustainable production.
Animal Welfare
The standard ensures goats have access to shelter, nutrition, freedom of movement, social interactions and positive experiences. These standard requirements are based on the Five Domains for Animal Welfare
Land Heath
The Good Cashmere Standard® helps protect biodiversity and promotes the peaceful coexistence of people, cashmere goats and wildlife.
Social Responsibility
The standard ensures fair, safe and respectful working conditions for all workers.
Credible Verifications
Independent verifications by a third party are in place to guarantee the reliability of the standards.
Chain of Custody
Our cashmere can be traced every step of the way from farms to our stores.
Responsible Management
Transparent practices, regular verifications and ongoing training are required at all levels of the supply chain.