A curated edit of the season’s most wearable pieces. Thoughtful layers, fresh colour and timeless textures come together in our new season collection. Designed to inspire everyday dressing.
TOTALLY TONAL
Rich camel meets deep chocolate in a perfectly balanced tonal look. Styled with our bestselling velvet jeans, this is understated dressing with luxurious depth.
DENIM DAYS
An effortless pairing of denim shirt and jeans, softened with a lightweight cashmere jumper. Relaxed yet refined, it’s everyday dressing done the Pure way.
Be seen in green
This season’s defining shade takes centre stage in fresh, wearable green. From soft accents to standout layers, it’s the colour that instantly elevates your look.
Contemporary accessories
Complete your look with modern accessories designed to bring everything together. Clean lines, considered details and effortless style for the season ahead.
Spring florals
A fresh floral jumper sets the tone for spring, styled with classic denim and perfectly matched accessories. Easy, uplifting pieces that feel new but forever wearable.
Forever cashmere
Timeless, versatile and endlessly wearable, our cashmere is designed to last season after season. A true wardrobe staple you’ll return to year after year.
c'est chic
An edit inspired by French style. Simple, polished and endlessly wearable. Navys, blues, white sand creams come together in pieces designed for modern, everyday elegance.
